Digital Marketing

From the beginning of her career, Candace has been an advocate for the use of digital marketing as a main pillar in any marketing campaign. Below, you’ll find examples of Candace’s past work, and notes about each campaign’s performance.

Magic of Christmas, 2018

In 2018, the Charlotte Symphony rebranded its traditional holiday performance, Magic of Christmas. The rebrand took the popular performance to a new theater, increased to 10 performances over two weekends close to Christmas, and made the performance more interactive with the audience. Below is a sample of the Facebook campaign that Candace managed. The 8-week aggressive campaign involved content of all types, including video, photos, and strategic utilization of image assets from former years. The campaign included timeline posts, dark posts with targeted discount messages to select patrons, and retargeting messages for those who had visited the webpage but had not purchased.
This campaign performed at a 267% ROI.

Miscellaneous Campaigns, 2016-2022

This 2022 campaign that was managed by Candace saw a ___ ROI on the digital spend.

This 2022 campaign that was managed by Candace saw a ___ ROI on the digital spend.

This 2016 campaign was one of the early digital campaigns Candace managed at the Charlotte Symphony. This campaign garnered a 108% ROI on a modest budget.

This 2016 campaign was one of the early digital campaigns Candace managed at the Charlotte Symphony. This campaign garnered a 108% ROI on a modest budget.

In 2018, Candace managed this campaign for the popular performances of Holst's The Planets. The campaign performed at 314% ROI.

In 2018, Candace managed this campaign for the popular performances of Holst's The Planets. The campaign performed at 314% ROI.

Beethoven's Fifth Symphony is one of the most recognizable pieces of music in the Classical canon. This sizeable campaign included content with musicians, the maestro, blogs, and music samples. The campaign ended with a 350% ROI.

Beethoven's Fifth Symphony is one of the most recognizable pieces of music in the Classical canon. This sizeable campaign included content with musicians, the maestro, blogs, and music samples. The campaign ended with a 350% ROI.

The Opening Night Gala was one of the biggest performances of the year for the Charlotte Symphony. This performance, featuring violinist Josh Bell, also included a brand new commissioned work by a living female composer. The campaign ended with a 301

The Opening Night Gala was one of the biggest performances of the year for the Charlotte Symphony. This performance, featuring violinist Josh Bell, also included a brand new commissioned work by a living female composer. The campaign ended with a 301% ROI.

Candace also managed paid digital campaigns for subscriptions at the Charlotte Symphony. This campaign for the Movies in Concert series had an 84% ROI, but was responsible for 24 new subscription seats.

Candace also managed paid digital campaigns for subscriptions at the Charlotte Symphony. This campaign for the Movies in Concert series had an 84% ROI, but was responsible for 24 new subscription seats.

In addition to paid campaigns with the intent to sell tickets, Candace helped the Development department with content and promoted campaigns. This was an end of the year campaign for a matching gift.

In addition to paid campaigns with the intent to sell tickets, Candace helped the Development department with content and promoted campaigns. This was an end of the year campaign for a matching gift.