Direct Mail

Depending on your target audience and your campaign goals, direct mail can be a successful tool to have in your marketing mix. During her time at the Charlotte Symphony, Candace created an intricate matrix of direct mail plans to support both single ticket and subscription marketing. By working with the in-house graphic designer, the following pieces of direct mail were produced in support of campaigns.

This postcard was distributed to a large target audience in support of a well-known piece of the Classical canon, Beethoven’s Ninth Symphony.

This brochure announced the 2021-22 season to Classical Series subscribers and supported the subscription renewal campaign.

A yearly tradition, this postcard supported the 2022-23 Christmas in July campaign, highlighting four holiday offerings.